Think your way to success…

The Thinking Business is a global training company specialising in thinking skills. We are experts in creative thinking, strategic thinking and mind mapping. Our world-class training programmes are designed to give you the knowledge, skills and techniques to be able to generate creative ideas and strategies that will drive your personal and business growth.
We also offer a practical facilitation service which focuses on helping groups brainstorm ideas and solutions. In addition, we provide a creative production service to produce professional mind maps for business and education.

“Creativity is the ability to see what everyone sees but see and think what nobody else is seeing or thinking.”

Training Course Topics

Creative Thinking

Creative Thinking

Learn how to use practical
thinking tools to generate
creative ideas and solutions.

Strategic Thinking

Strategic Thinking

Learn how to create a strategic vision and develop practical strategies for your business.

Mind Map

Mind Mapping

Learn how to use mind maps to brainstorm, plan and organise,
learn and communicate.



Learn how to create and deliver inspirational business narratives
and be a world-class storyteller.

“Creativity is intelligence having fun.”
Albert Einstein

Idea Loading Book Cover

IDEA Loading

A Practical Guide to Creative Thinking at Work

by Jayne Cormie

IDEA Loading is the ultimate how-to book for anyone who wants to be able to think creatively within the work environment. Packed full of practical creative thinking tools and techniques, you will learn how to generate, evaluate and select new ideas and solutions quickly and easily.

Publication Date: Summer 2017

Business Storytelling

A 1 day business storytelling training course…

Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication.

Mind Mapping

A practical 1 day mind mapping training course delivered by an expert mind mapping trainer!

Learn how to think smarter, learn faster and communicate better.

“Creativity is just connecting things.”
Steve Jobs

Our Clients

We work with a diverse range of organisations across many different industries. Our clients include:

  • The Walt Disney Company
  • Disney Channel
  • Walt Disney Studios
  • Disney Store
  • White Stuff
  • Nationwide Building Society
  • Penguin Random House
  • Selfridges
  • Macmillan
  • European Commission
  • Unicef
  • Pfizer
  • Red Bull
  • European Investment Bank
  • Maxus
  • Microsoft
  • Champagne Lanson
  • Ministry of Defence
  • Economist
  • Roche
  • Axiata
  • Sony
  • Medical Research Council
  • Capital One
  • Diffusion PR
  • Bristol Myers Squibb
  • Superdry
  • Scisys
  • Oberthur
  • Weather Channel
  • TRC Media BBC and Channel 4
  • British Parking Association

Jayne Cormie

Founder & Managing Director
“I have always been fascinated with the brain and how we think, and am particularly intrigued with how we create new thoughts and ideas. As such, I’ve dedicated my career to researching cognitive psychology and creativity, with the aim of designing and delivering cutting-edge training programmes that will enable my clients to think their way to success.”


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