Think your way to success…

The Thinking Business is a global training company specialising in thinking skills.
We are experts in creative thinking, strategic thinking and mind mapping. Our
world-class training programmes are designed to give you the knowledge, skills and techniques to be able to generate creative ideas and strategies that will drive your personal and business growth.
We also offer a practical facilitation service which focuses on helping groups brainstorm ideas and solutions. In addition, we provide a creative production service to produce professional mind maps for business and education.

“Creativity is the ability to see what everyone sees but see and think what nobody else is seeing or thinking.”

Training Course Topics

Learn how to think creatively using practical tools and techniques.

Strategic Thinking

Learn how to create a strategic vision and develop business strategies.

Mind Map

Learn how to make mind
maps for thinking, learning
and communication.


Learn how to create
compelling stories within
your business.

“Creativity is intelligence having fun.”
Albert Einstein

IDEA Loading

A Practical Guide to Creative Thinking at Work

by Jayne Cormie

IDEA Loading is the ultimate how-to book for anyone who wants to be able to think creatively within the work environment. Packed full of practical creative thinking tools and techniques, you will learn how to generate, evaluate and select new ideas and solutions quickly and easily.

Publication Date: Summer 2017

Mind Mapping

A practical 1 day mind mapping training course delivered by an expert mind mapping trainer!

Learn how to think smarter, learn faster and communicate better.

Think Creatively

A practical 1 day creative thinking skills training course.

Learn how to generate, evaluate and select creative ideas and solutions.

Mindset by Carol Dweck

Mindset by Carol Dweck

A mind map summary of Dweck’s fascinating book about the mindset psychological trait.

Learn what a mindset is, analyse the differences between the fixed mindset and the growth mindset, and consider your own mindset in each of the topics explored.

“Creativity is just connecting things.”
Steve Jobs

Our Clients

We work with a diverse range of organisations across many different industries. Our clients include:

  • Penguin Random House
  • Selfridges
  • White Stuff
  • Macmillan
  • European Commission
  • Unicef
  • Pfizer
  • Superdry
  • Red Bull
  • European Investment Bank
  • Maxus
  • Microsoft
  • Champagne Lanson
  • Ministry of Defence
  • Capital One
  • Medical Research Council
  • Economist
  • Roche
  • Axiata
  • Sony
  • Nationwide Building Society
  • Diffusion PR
  • Bristol Myers Squibb
  • Scisys
  • Oberthur
  • Weather Channel
  • TRC Media BBC and Channel 4
  • British Parking Association

Jayne Cormie

Founder & Managing Director

“I have always been fascinated with the brain and how we think, and am particularly intrigued with how we create new thoughts and ideas. As such, I’ve dedicated my career to researching cognitive psychology and creativity, with the aim of designing and delivering cutting-edge training programmes that will enable my clients to think their way to success.”

Social Media

Latest Tweets

Make an impact with my professionally produced mind maps for training courses, books, websites etc. Contact me for…
h J R
17 years ago I launched The Thinking Business. Thanks to all my clients for your loyalty & support over the years. Big plans for the future
h J R