Think your way to success…

The Thinking Business is a global training company specialising in thinking skills. We are experts in creative thinking, strategic thinking and mind mapping. Our world-class training programmes are designed to give you the knowledge, skills and techniques to be able to generate creative ideas and strategies that will drive your personal and business growth.
We also offer a practical facilitation service which focuses on helping groups brainstorm ideas and solutions. In addition, we provide a creative production service to produce professional mind maps for business and education.

“Creativity is the ability to see what everyone sees but see and think what nobody else is seeing or thinking.”

Training Course Topics

Creative Thinking

Creative Thinking

Learn how to use practical
thinking tools to generate
creative ideas and solutions.

Strategic Thinking

Strategic Thinking

Learn how to create a strategic vision and develop practical strategies for your business.

Mind Map

Mind Mapping

Learn how to use mind maps to brainstorm, plan and organise,
learn and communicate.



Learn how to create and deliver inspirational business narratives
and be a world-class storyteller.

Business Storytelling

A 1 day business storytelling training course…

Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication.

Mind Mapping

A practical 1 day mind mapping training course delivered by an expert mind mapping trainer!

Learn how to think smarter, learn faster and communicate better.

“Creativity is intelligence having fun.”
Albert Einstein

Our Clients

We work with a diverse range of organisations across many different industries. Our clients include:

  • MacMillan Cancer Support
  • Ministry of Defence
  • The Economist
  • Roche
  • Axiata
  • Sony
  • Medical Research Council
  • Capital One
  • Diffusion PR
  • Bristol-Myers Squibb

Jayne Cormie

Founder & Chief Thinker
“I have always been fascinated with the brain and how we think, and am particularly intrigued with how we create new thoughts and ideas. As such, I’ve dedicated my career to researching cognitive psychology and creativity, with the aim of designing and delivering cutting-edge training programmes that will enable my clients to think their way to success.”


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