The Thinking Business is a global training company specialising in thinking skills. We are experts in creative thinking, strategic thinking and mind mapping. Our world-class training programmes are designed to give you the knowledge, skills and techniques to be able to generate creative ideas and strategies that will drive your personal and business growth. We also offer a practical facilitation service which focuses on helping groups brainstorm ideas and solutions. In addition, we provide a creative production service to produce professional mind maps for business and education.

Creative Thinking

Our world-class creativity programmes are designed to ignite the imagination and inspire new ideas:

Creative Thinking CoursesBrainstorming Facilitation

Strategic Thinking

Our strategic thinking programme teaches you how to create a compelling vision and strategy for your business.

Strategic Thinking Course*NEW* Big Picture Thinking

Mind Mapping

We are expert mind mappers and offer training and a production service for professionally produced mind maps:

Mind Mapping CourseMind Mapping Production


We work with a diverse range of organisations across many different industries. Our clients include:

  • Disney
  • Disney Store
  • Disney Channel
  • Disney Studios
  • White Stuff
  • European Commission
  • Maxus
  • Macmillan
  • Medical Research Council
  • Red Bull
  • TRC Media
  • Microsoft
  • Unicef
  • Sony
  • Capital One
  • Economist
  • Roche
  • EIB

About Us

The Thinking Business was established in February 2000 by Jayne Cormie.

Jayne's mission is to inspire individuals, teams and organisations to think their way to success by thinking more creatively everyday.

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