Business Storytelling

Business Storytelling

A 1 day business storytelling
training course…

Inspiring people with stories!

Discover the art and science of storytelling and learn how to create compelling narratives for all types of business communication including advertising, content marketing, presentations and reports.

For the longer version of this video which includes an introduction to storytelling and the video production outtakes, click here!

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe.
But tell me a story and it will live in my heart forever.”

– An old Native American proverb

Course Overview

Key Outcomes

  • Learn the science of storytelling and why are brains are wired for story
  • Explore the 5 types of story and how they relate to your business
  • Learn how to extract stories from data and use visuals to convey important messages
  • Learn how to write stories for all areas of your business

What You Will Learn

  • The science of storytelling
  • 5 types of story
  • 9 narrative forms
  • 7 basic plots
  • Story elements – theme, character and conflict
  • Story structure – the 3 acts
  • Storytelling with data


  • Storytelling
  • Story Development
  • Storytime

Course Agenda

1. Storytelling

The first session focuses on the science of storytelling, specifically the science behind why our brains are wired for story, the benefits of using story within the business environment and examples of organisations using storytelling successfully within their companies.

2. Story Development

During this session, you will explore the different types of story and narrative forms and learn how to use them within the business context. You will participate in a series of group and individual tasks which require you to analyse story case studies and think about how you can adapt them to communicate your business stories.

3. Storytime

During this session, you will work on a practical example to create an inspiring business story using the key principles and practices learned throughout the day. This can be an example of your own choosing or you can select one of the examples provided by the trainer. You will present your story to the group for feedback.

To book a course, please contact Jayne on +44 (0)203 858 0334 or via email


It’s the best course I’ve ever been on.
Merchandiser, White Stuff

I could have done a whole other day on this.
Digital Manager, White Stuff

A truly inspirational course that will transform your thinking on how to write a report, give a presentation or just tell everyone what you got up to at the weekend.
Manager, White Stuff

I went on this course last week and it was brilliant!
Manager, White Stuff

It was great working with you again on this project and I know the team would love to have you work with us again.
Managing Director, Lanson Champagne


No, this course is not available as a public programme. It is only available as an in-house course.

The standard course is a 1 day programme running from 9.30am-5pm.

An alternative option is also available:

  • 2 day course – additional writing exercises are included in the content.

Please note that the course is a minimum of 1 day in duration. Shorter courses are not available.

The breakout sessions during the day use client-based stories as the focus so further customisation is not necessary.

The course is facilitated by our founder, Jayne Cormie.

Jayne has spent many years studying storytelling and is currently working on writing her first fiction novel.

Anyone who wants to learn how to engage audiences with compelling and creative business narrative.

This course can be run in the UK, Europe, USA, Canada and Australia.

  • Multi-media presentation
  • Interactive discussions and debates
  • Breakout sessions
  • Practical story writing sessions

A minimum of 4 delegates and a maximum of 12 delegates per course.

For pricing information, contact Jayne Cormie on +44(0)203 858 0334

My Recommended Storytelling Books

Social Media

Latest Tweets

17 years ago I launched The Thinking Business. Thanks to all my clients for your loyalty & support over the years. Big plans for the future
h J R
A new blog post on mindsets is available on my website at:
h J R